Hello. This isKototsuki Design.
In the web design industry, people often say, “Building a website isn’t the end of the story!” While that’s certainly true, we don’t intend to use this phrase to criticize other design firms’ approaches as “irresponsible.”
On the contrary, we genuinely believe that in some cases, “building the site and calling it a day” is actually the best approach for our clients.
However, for clients we’ve had the good fortune to meet, we don’t want to simply say “Here you go, goodbye” after delivery—we want to build and maintain a lasting, positive relationship.
Today, I’d like to share our honest thoughts from the front lines about the “criteria” for determining which sites are suitable for a “build-and-done” approach, as well as the reasons why we remain committed to ongoing support even in those cases.
Cases Where “Build and Done” Is Fine—and Cases Where It Isn’t
There’s a clear reason why we don’t dismiss the “build-and-forget” approach.
That’s because, depending on the website’s purpose and the company’s situation, it can be the “smartest choice.”
For example, in cases like these, “build and done” is perfectly fine:
- Sites
that require almost no updates When the site serves its purpose simply by acting as a business card—displaying only a company profile - When the company has an internal system in place to manage the site When there are staff members with strong
web skills who can manage the site completely on their own
For clients in these situations, a service that involves “only an initial fee, with no monthly charges afterward” is efficient and very cost-effective.
However, there are also cases where this isn’t the case.
Unlike a street sign, it’s immediately obvious from the screen when a website hasn’t been updated.
Every time we see a “News” or “Blog” section that stopped updating abruptly several years ago, we can’t help but imagine, “Ah, they must have been too busy with their core business to find the time for their website.”
It’s probably a situation where, while they were focused on serving customers right in front of them, their website gradually became something no one touched anymore. Precisely because we understand the circumstances all too well, it still stings a little to see a website—one that was such a valuable asset—left neglected.
For example, when driving along the lakeside road in Shiga, you sometimes see signs that, despite being in a spot with a great view, have gone unmaintained and faded. A website that hasn’t been updated is a bit like that. That’s exactly why I feel so strongly that “it’s such a waste.”
The Real Reason We’re Committed to “Continuity”
In fact, one of the most common concerns we hear from clients is, “Another company built our website, but now it’s completely inactive.”
There’s nothing wrong with a “build-and-forget” approach. However, the web world changes rapidly, and our clients’ businesses grow every day. The reality is that it’s quite difficult to keep a website evolving in step with those changes without specialized knowledge.
That’s precisely why we deliberately focus on “continuity”—through maintenance and support. It’s simply because we want to be your company’s “web manager.”
No matter how much dedication we put into creating and delivering the best possible website at that moment, as long as your business continues, there will always be “issues” that arise.
“We’ve launched a new service, so I’d like to discuss how to update the page.” “I’ve been struggling with this issue lately…”
In moments like these, going through the process of “getting a quote and hiring a contractor” every time feels like a big hurdle, doesn’t it? That’s exactly why we want to be close enough that you can say, “Let’s just ask Lake and Moon,” just as you would to the web manager sitting at the desk next to you.
We want to be the ones who share your worries, celebrate your successes, and cheer you on from the front lines as your business grows. That’s the number one reason we’re so committed to ongoing support.
Summary: Let’s Create a “Beautiful View” Together
It’s certainly not wrong to treat a website as a “build-and-forget” project. If that approach suits your company, you should feel confident in that choice.
However, if there are moments when you look at your company’s current site and wonder, “Is this really good enough?”
that might just be the right time to take the next step.
We want to be the ones gently by your side at that moment. When you look at your current site and find yourself thinking, “I wish I could do something about this,” we’d be happy if you happened to think of us.
This isn’t a sales pitch—let’s have a “strategy session” to discuss how your website can best support your business moving forward.
Your customers, you, and us—let’s work together to create a place where everyone can move forward with confidence.
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