Hello. This is Lake and Moon Design.
In the web design industry, people often say, “Building a website isn’t the end of the story!” While that’s certainly true, we don’t intend to use this phrase to criticize other design firms’ approaches as “irresponsible.”
On the contrary, we genuinely believe that in some cases, “building it and calling it a day” is actually the best approach for our clients.
However, for clients we’ve had the good fortune to meet, we don’t want to simply say “Here you go, goodbye” after delivery—we want to build and maintain a long-term, positive relationship.
Today, I’d like to share our honest perspective from the front lines about the “criteria” for determining which sites are suitable for a “build-and-done” approach, as well as the reasons why we remain committed to ongoing support even in those cases.
Cases Where “Build and Done” Is Fine—and Cases Where It Isn’t
There’s a clear reason why we don’t dismiss the “build-and-done” approach.
That’s because, depending on the website’s purpose and the company’s situation, it can be the “smartest choice.”
For example, in cases like these, “build and done” is perfectly fine:
- Sites
that require almost no updates Sites that serve their purpose simply by acting as a business card—containing only a company overview - When the company has an internal system in place to manage the site When there are staff members with strong
web skills who can manage it completely on their own
For clients in these situations, a service that involves “only an initial fee, with no monthly fees afterward” is waste-free and highly reasonable.
However, there are also cases where this isn’t true.
Unlike a street sign, it’s immediately obvious from the screen when a website hasn’t been updated.
Every time we see a “News” section or “Blog” that has been frozen in time for several years, we can’t help but imagine, “Ah, they must have been too busy with their core business to find the time to update the website.”
It’s probably a situation where, while focused on serving customers in person, the website ended up neglected before they even realized it. Precisely because we understand the circumstances all too well, seeing a website—which was such a valuable asset—left to languish really tugs at our heartstrings a little.
For example, when driving along the lakeside road in Shiga, you sometimes see signs that, despite being in such a scenic spot, have been left untended and have faded over time. A website that hasn’t been updated is a bit like that. That’s exactly why I feel so strongly that “it’s such a waste.”
The Real Reason We’re Committed to “Continuity”
In fact, one of the most common concerns we hear from clients is, “Another company built it for us, but now it’s completely inactive.”
There’s nothing wrong with a “build-and-forget” approach. However, the web world changes rapidly, and our clients’ businesses grow day by day. The reality is that it’s quite difficult to keep a website evolving in step with those changes without specialized knowledge.
That’s exactly why we deliberately prioritize “continuity” through maintenance and support. It’s simply because we want to be your company’s “web manager.”
No matter how much dedication we put into creating and delivering the best possible website at that moment, as long as your business continues, you’ll always face new challenges.
“We’ve launched a new service, so I’d like to discuss how to update the page.” “I’ve been struggling with this lately…”
In moments like these, going through the hassle of “getting a quote and hiring a contractor” every single time is a real hurdle, isn’t it? That’s exactly why we want to be close enough that you feel comfortable saying, “Let’s just ask Lake and Moon about this,” just as you would to the web manager sitting at the desk next to you.
We want to be the ones who share your concerns, celebrate your successes, and cheer you on from the front lines as your business grows. That’s the number one reason we’re so committed to ongoing support.
Summary: Let’s Create a “Beautiful View” Together
It’s certainly not wrong to treat a website as a “build-and-forget” project. If that approach suits your company, you can feel confident in that choice.
However, if there are moments when you look at your current site and wonder, “Is this really good enough?”
that might just be the right time to take the next step.
We want to be the ones standing quietly by your side at that moment. When you look at your current site and find yourself thinking, “I wish I could do something about this,” we’d be happy if you happened to think of us.
This isn’t a sales pitch—let’s have a “strategy session” to discuss how your website can best support your business moving forward.
Your customers, you, and us—let’s work together to create a place where everyone can move forward with confidence.
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