EC Site ProductionEC Site Production
The appeal of the products is conveyed,
An e-commerce site that can last a long time.
Shopify, BASE, STORES, Color Me Shop....... There are now an astonishing number of tools for creating an online shop. It's natural to wonder, "Which one sells best?"
But it's not too late to decide on the tools after you see "what, to whom, and how you want to deliver them." Rather than changing your business to fit the system, you adapt the system to your own business. We value this order above all else.
We rent safe and optimal systems, and we focus on "creating stores that sell." That is how Kototsuki Design creates e-commerce sites.
When launching an e-commerce site,
Do you have any of these concerns?
- Shopify, BASE, STORES, Color Me Shop. Not sure which one to use for your creation.
- Even though you opened an online shop, it doesn't sell as you hoped.
- If the product commitment and the creator's passion are not fully conveyed on the page,
- Product registration and inventory management are cumbersome, and operations are inefficient.
- Not sure how to get people to come to the store through social media.
- I'm tired of mall fees and price wars
そのお悩み、いっしょに解決していきましょう。
01Thinking from the 'outline' of the shop,
Suggestions for ways to showcase your appeal
Before deciding "which cart to choose," there is a step you must not skip. That is laying the foundation for the project "to whom, what, and how to deliver it."
When launching a real store, you don't immediately decide on the type of register you want, right? What kind of people do you want to visit, what you want them to know about the products? After organizing those together, you decide on how to present the items and the system.
02Continuing until 'after purchase,'
Ease of operation and support
The real deal starts after the store opens. "I don't know how to add products," "How can I get more people to see it?" We accompany you with a comfortable distance to discuss these daily concerns.
The time after shopping is what determines the brand's prestige. The cost of selling to new customers is said to be about five times higher than for existing customers. Let's nurture your store by including mechanisms that encourage repeat customers.
Kototsuki Design of
EC Site Production
Opening a store in a mall might be easy at first. But when you think about continuing your business long-term, having your own store as your own website is worth more than just the numbers.
Within the mall, "specs" and "price" take center stage, and comparisons are always made. With your own website, you can convey the time and feelings that flow through products without interruption. The relationship of who bought what and when, and what is also an asset that no one can take away.
Rather than "buying because it's cheap," it's about "buying here because you like it." I believe that increasing such fans is the way to break free from price competition.
On an e-commerce site,
What is important to you
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A design that conveys the worldview
Without giving off the systematic feel of borrowing, we firmly express the store's "character" through design. Rather than leaving products alone, we show them together with the scenery that shows how they fit into daily life.
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A comfortable cable you can buy without hesitation
We make it easy to see where what's and create a stress-free path to the purchase button. We also pay attention to display speed and design internal measures to help users find the product through search.
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Follow-up after publication
From product registration lectures to consultations on improvements to increase sales. SNS is a "trigger" for encounters, while e-commerce is a place of "confidence" to deepen relationships.
Kototsuki Design
E-commerce sites you can create
Choose services that can be continued without strain, based on the size of the shop and what kind of place you want to be in three years.
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Shopify
A world-class authentic model. If you want to "nurture" your brand,
By combining apps, you can achieve almost anything you want, from subscriptions to overseas sales, thanks to its expandability.
こんな方におすすめ
- I want to settle down and nurture my brand for three or five years.
- Want to express your unique brand image down to the smallest details
- Considering overseas sales in the future
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BASE
A friend for those who want to have their own shop first
You can start from zero yen per month, and integration with Instagram is smooth. It's easy to complete your business with just your smartphone.
こんな方におすすめ
- Want to start small without initial costs
- I want people to buy directly from social media posts.
- First, I want to try lining them up and selling them.
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STORES
Clean design and collaboration with physical stores
Features a quiet design that highlights the quality of the product. Stock can be shared with the POS register at a physical store.
こんな方におすすめ
- I like simple designs.
- Want to share inventory between physical stores and online
- Want to reduce daily operational stress
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Color Me Shop
The peace of mind of a long-established shop that knows Japanese business inside and out
Domestic features such as noshi and detailed delivery requests are standard and well-equipped. The service offers a high degree of customization flexibility.
こんな方におすすめ
- There is high demand for gifts such as mid-year gifts and year-end gifts.
- Want to emphasize domestic support channels such as phone calls
- I want to take my time targeting the domestic market.
- You can also keep the current website design but embed only the "purchase button" (like Shopify's purchase button or Anywhere Color Me).
For e-commerce site production,
Leave it to us
The results of an e-commerce site are not determined by the system alone. The product's value is conveyed, and the store's daily attitude—such as responding to inquiries, shipping, and after-sales support—directly affects sales.
That's why we consider the products we handle, the current staffing system, and what we want to be like in a few years. We combine those and work together to find the shape that fits best.
If you're unsure whether to choose in our case, please tell us about your current situation. Instead of a sales meeting, hold a 'strategy meeting' to discuss how to deliver your business.
Website Design Plans
Websites Tailored to Your Needs Multifunctional Plan
Quote
Please request a quote for
multifunctional websites, such as e-commerce sites and sites with language selection features.
- E-commerce Site
- Multilingual Website
- Media Site
- Sites with Other Features
- For e-commerce sites, costs vary greatly depending on the number of products, payment methods, and services used (such as Shopify and BASE), so we will provide a quote.
- First, please tell us what you want to do. We will suggest a range that removes unnecessary features and fits perfectly.
- Domain and server fees are not included.
Choose by purpose
EC Site Production Case Studies
I wonder how it will all
come together.
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Schedule a consultation using the consultation email form
Let's set aside some time to meet and talk. Please use this form to let us know which days work for you. -
Consultation and Interview
You don't need to understand the complicated stuff. I'll take care of breaking down the "barrier" of technical jargon for you. Let's talk slowly, using everyday language. -
Website Development Planning and Operational Policies
Starting with a consultation, we’ll design a system that’s just right for you—one that’s manageable within your daily workflow without requiring you to stretch beyond your capabilities. I believe that, in the end, this is what leads to the best results. -
Wireframe Creation (Design Sketch Creation)
Instead of jumping right into building, we start by discussing the blueprints. I believe that kind of “roundabout dialogue” is actually the shortest path to creating the very best results. -
Website Design and Development
With the blueprints in hand, we’ll put the design together. Let’s work together to find the look that feels just right—the one where we say, “That’s it!”—as we build it. -
Template Creation (Coding)
Your design is finally taking shape. Whether on a computer or a smartphone, it’s right at your fingertips. Try interacting with it to get a real sense of how it’s coming together—you’ll feel that “Ah, it’s really coming together now” moment. -
System Development
For WordPress and microCMS, we’ll build a system that makes you think, “I can update this myself,” and allows you to update content without hesitation. -
Delivery, Launch, and Operations Training
Once it's finished, it's finally time to launch it. It doesn't end with delivery—we'll also provide training tailored to your needs so you can make the most of it. -
Website Management
Congratulations on the launch! Now it’s time to take your time and nurture it. We’ll be watching over you every step of the way as you work toward great results. -
Website Maintenance and Operational Support
Well, it all starts today. We also offer monthly support plans. Feel free to ask us anytime, “What should I do about this?”
Articles you should read before building an e-commerce site
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July 22, 2026 What Is an E-Commerce Site? Types and How to Choose One | A Guide to Recommended Approaches Based on Your Goals -
July 31, 2026 Before You Worry About "Which Platform to Use" for Your E-Commerce Site: A Comparison of Shopify, BASE, and STORES, and How to Choose -
September 25, 2026 The Real Reason Your E-Commerce Site Isn't Selling | Has It Become "Just Another Sales Site"? -
September 22, 2026 How to Create Customer Acquisition Pathways for E-Commerce Sites | Designing a Sales Funnel -
October 10, 2026 Learn from 10 Shiga specialty product e-commerce sites on how to create a website that sells -
October 11, 2026 Shopify Extensions Are Now Nearly 85% Lighter! Designing an E-Commerce Site That’s Easy to Shop On
よくある質問
- Which is better: Shopify, BASE, or STORES?
- Depending on the number of products, payment methods, future scalability, and the user's familiarity, the suitability for this will change. If you want to start easily, BASE or STORES is the way to start; if you want to expand seriously, Shopify is the way to go. We will ask about how to operate and then make recommendations.
- How much does it cost?
- For e-commerce sites, we provide a quote. Since the number of products, payment methods, services used, and design quality can vary greatly, please let us know what you want to do first. We will propose a range that removes unnecessary features and is just right.
- Can I combine it with the existing shop's website?
- Yes, it is possible. By aligning the design and flow of the brand site and the e-commerce site, you can shop online while maintaining the store's world.
- Can I register products myself?
- Yes, we will teach you how to register and update products at the time of publication. You can also handle the initial product registrations all at once.
- Can I also consult about attracting customers after the public release?
- Yes, please feel free to consult with us. We also accept consultations on operations to increase sales, such as creating leads from SNS and searches, improving product pages, and more.