Just make it!
Hello. This isKototsuki Design. Sorry for jumping right in like that. But I really think this is the truth.
“Just write a blog” or “Just have a website”—that alone isn’t enough. But if you don’t write, absolutely no one will find you, and if you don’t have a website, nothing will ever get started.
So, just get started. Even if it’s small, even if you don’t have any expertise—just start, and you can improve as you go. It’s fine to plan a perfect, grand project from the start, but that often ends up as nothing more than a pipe dream.
“I’m going to build a website,” “I’m going to start a blog.” You’ve made up your mind, but the moment you sit down at your computer, your hands just freeze. Haven’t you had that experience?
“I should compare and evaluate which tools are best first…” “I wonder what kind of websites other companies have…”
You end up spending all your time gathering information, and before you know it, time has just slipped away. Or perhaps the sense of responsibility—thinking, “If I’m going to put this out there, it has to be perfect”—is actually acting as a major roadblock.
I understand that feeling all too well. But precisely because I work in this field as a professional, let me be blunt.
Growth and quality come from putting in an overwhelming amount of effort.
The more you create, the more precise you become.
You won’t see anything unless you actually build it.
Just start creating!
In this post, I’ll talk about a “design mindset” that helps you let go of perfectionism and take that first small step.
Why “Just Start Building” Is the Right Approach
As professionals, we build websites after drawing up meticulous blueprints. But even then, there are still countless things we won’t know until we actually launch the site.
That’s because you’ll never truly know users’ reactions until you put it out there.
No matter how perfect the design is in your head, there will always be a discrepancy between it and how real customers actually behave. There’s no such thing as a 100-point perfect solution from the start. Plans that are merely mulled over in your head tend to become nothing more than theoretical musings.
Often, a single day after launch is more valuable than all the time spent planning. The top priority is to launch it first and gather real-world reactions—the “answers”—to test our ideas.
The “Build Small” Design Philosophy
It’s the desire to “create something impressive right from the start” that paralyzes us.
The greatest advantage of a website, unlike a paper brochure, is that “you can make as many changes as you want later.”
Instead of aiming for a perfect 100-point finish, go ahead and launch it even if it’s only a 60. Start small, test it out, observe customer reactions, and gradually scale it up.
Design isn’t about creating a finished product; it’s about creating a state that can be improved.
So, where should you start? (Practical Tips)
So, what specific steps should you take? To avoid confusion, here are some extremely practical steps.
- First, create one page!
- First, write one article!
- Just hit the “Publish” button!
It’s okay if the design is just a placeholder. Even if the writing is a little rough, it doesn’t have to be perfect. Rather than letting a perfect draft sit unused on your computer where no one will ever see it, something that’s just 60% complete—but actually “exists”—will always beat something that remains at 0%.
The first step is simply to “make it exist.”
Once you’ve published, check here first (How to Read the Data)
So, you’ve published it. What’s next? The key after publishing is to look at “actual reactions,” not just your “gut feeling.”
That said, you don’t need to perform complex analyses or use specialized tools. These three points alone are enough to start with.
① Is it being viewed? (Traffic)
Tool: Google Analytics
First, check “which pages are being viewed” and “where visitors are coming from” (search, social media, other sites, etc.). You might have several days in a row with zero traffic at first, but that’s normal. The first step is to get past the stage where “no one is seeing your content.”
② Is it being searched for? (Impressions and Clicks)
Tool: Google Search Console
Check “what keywords users are searching for that cause your website to appear” and “whether they’re actually clicking on it.” You’ll likely realize that people are searching using terms completely different from the strengths you had in mind. There’s often a gap between the keywords you target and the ones people are actually using.
③ Are visitors leaving immediately?
Check to see if visitors are immediately hitting the “Back” button after opening your website. If they decide “this isn’t what I’m looking for” within the first few seconds, they won’t read any further. (The font choices and white space I discussed in a previous article are techniques specifically designed to prevent this bounce.)
At first, there’s no need to get too caught up in the ups and downs of the numbers or to force traffic growth. It’s more important to “notice what feels off” than to simply increase the numbers.
Common Mistakes
Many people give up before they even get to this stage.
- Getting Stuck Aiming for Perfection
- Packing too much information onto a single page
- Putting off publication, thinking, “I’ll wait until it’s a little more polished”
Most people stop right here. That’s exactly why those who “get it out there first”—even if it’s a bit rough around the edges—are the ones who can move on to the next stage (improvement).
However, it’s a different story if you’re going big
So far, I’ve been advocating “just build it” and “start small,” but depending on your business situation, there are certainly times when you need to “launch it properly as a major project from the very beginning.”
In particular, the larger the scale of the business, the more inevitable it is that invisible, specialized responsibilities—such as “security measures” and “system stability”—will come into play, in addition to design and copywriting. If you try to cover all of this on your own, you’ll inevitably end up stalling for yet another reason.
In such cases, “relying on professionals from the very beginning” is another excellent choice.
Rather than taking it all on yourself, getting lost in theoretical musings, and eventually hitting a wall, bring in experts early on. For blogs or owned media, turn to professional writers or bloggers. For websites, reach out to a production agency like ours.
By consulting with them as a sounding board and moving forward with their professional insights and objective opinions, you can drastically cut down on the time you’d otherwise spend agonizing over things on your own.
“Start small on your own” or “start big with a pro.” The biggest waste is taking it all on by yourself and ending up not starting anything at all.
Summary | So, just do it!
If you don’t have a website, nothing will get started. Unless you put it out there, you won’t know what to improve or how to do it. Start small and make quick adjustments. That’s the fastest and most reliable route.
A small step is more valuable than perfect preparation.
Alright, let’s wrap up the research for now.
Let’s just get started.
I wrote this article heavily influenced by Masahiro Sakurai’s YouTube video, “Just Do It!!”
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