Just make it!
Hello. This is Lake and Moon Design. Sorry for jumping right in. But I really think this is the truth.
“Just write a blog,” “Just have a website”—that alone isn’t enough. But if you don’t write, absolutely no one will ever find you, and if you don’t have a website, nothing will ever get started.
So, just get started. Even if it’s small, even if you don’t have any expertise—just start, and you can improve as you go. It’s fine to come up with a perfect, grand plan from the start, but that often ends up being nothing more than a pipe dream.
“I’m going to build a website,” “I’m going to start a blog.” You’ve made up your mind, but the moment you sit down at your computer, your hands come to a complete stop. Haven’t you had that experience?
“I should compare and evaluate different tools first…” “I wonder what kind of websites other companies have…”
You end up spending all your time gathering information, and before you know it, time has just slipped away. Or perhaps the sense of responsibility—thinking, “If I’m going to put this out there, I have to make it perfect”—is actually acting as a major roadblock.
I understand that feeling all too well. But precisely because I work in this field as a professional, please let me be blunt.
Growth and quality come from putting in an overwhelming amount of work.
The more you put out there, the more precise you become.
You won’t see anything unless you actually create it.
Just start creating!
In this post, I’ll talk about a “design mindset” that helps you let go of perfectionism and take that first small step.
Why “Just Start Building” Is the Right Approach
As professionals, we build websites after drawing up meticulous blueprints. But even then, there are still a mountain of things we simply can’t know until we launch the site.
That’s because you’ll never truly know users’ real reactions until you put it out there.
No matter how perfect a design may seem in your head, there will always be a discrepancy between it and how real customers actually behave. There’s no such thing as a 100-point perfect solution from the start. Plans that are merely mulled over in your head tend to become nothing more than theoretical musings.
Often, a single day after launch is more valuable than all the time spent planning. The top priority is to get it out there first and gather real-world reactions—the “answers”—to validate our approach.
The “Build Small” Design Philosophy
It’s the desire to “create something impressive right from the start” that paralyzes you.
The greatest advantage of a website, unlike a paper brochure, is that “you can make as many changes as you want later.”
Instead of aiming for a perfect 100, launch it even if it’s only a 60. Start small, test it, and watch customer reactions as you gradually scale it up.
Design isn’t about creating a finished product—it’s about creating a foundation that can be improved.
So, where should you start? (Highly Practical Advice)
So, what specific steps should you take? To keep you from getting lost, here are some highly practical steps.
- First, create one page!
- First, write one article!
- Just hit the “Publish” button!
It’s okay if the design is just a placeholder. Even if the writing is a little rough, it doesn’t have to be perfect. Rather than letting a perfect draft lie dormant on your computer where no one will ever see it, something that’s just 60% complete—but actually “exists”—will absolutely beat something that remains at 0%.
The first step is simply to “make it exist.”
Once you’ve published it, check here first (How to Read the Data)
So, you’ve published it. What’s next? The key after publishing is to look at “actual reactions,” not just your “gut feeling.”
That said, you don’t need to use complex analyses or specialized tools. For now, these three points are enough:
① Is it being viewed? (Traffic)
Tool: Google Analytics
First, check “which pages are being viewed” and “where visitors are coming from” (search, social media, other sites, etc.). You might have several days in a row with zero traffic at first, but that’s perfectly normal. The first step is to get past the stage where “no one is viewing your content.”
② Is it being searched for? (Impressions and Clicks)
Tool: Google Search Console
Check “what keywords users are searching for that cause your website to appear” and “whether they’re actually clicking on your site.” You’ll likely realize that people are searching using terms completely different from the strengths you had in mind. There’s often a discrepancy between the keywords you target and the terms people actually use to find you.
③ Are visitors leaving immediately?
Check to see if visitors are immediately clicking the “Back” button after taking the trouble to open your website. If they decide “this isn’t what I’m looking for” within the first few seconds, they won’t read any further. (The font choices and white space I discussed in a previous article are precisely techniques designed to prevent this bounce.)
At first, there’s no need to get too caught up in the ups and downs of the numbers or to force traffic growth. It’s more important to “notice what feels off” than to simply increase the numbers.
Common Mistakes
Many people give up before they even get started on this process.
- Getting Stuck While Aiming for Perfection
- Packing too much information onto a single page
- Putting off publication by thinking, “I’ll wait until it’s a little more polished”
Most people stop right here. That’s exactly why those who “get it out there first”—even if it’s a bit rough around the edges—are the ones who can move on to the next stage (improvement).
However, it’s a different story if you’re going big
So far, I’ve been advocating “just build it” and “test it on a small scale,” but depending on the business situation, there are bound to be times when you “have to launch it properly as a major project from the start.”
In particular, the larger the scale of the business, the more inevitable it is that invisible, specialized responsibilities—such as “security measures” and “system stability”—will come into play, in addition to design and copywriting. If you try to cover all of this through self-study, you’ll end up getting stuck for yet another reason.
In such cases, “relying on professionals from the very beginning” is also an excellent choice.
Rather than taking it all on yourself, getting lost in theoretical musings, and ultimately coming to a standstill, it’s better to bring in experts early on. For blogs or owned media, turn to professional writers or bloggers. For websites, turn to a production agency like ours.
By consulting with them as a sounding board and moving forward with their professional insights and objective opinions, you can drastically cut down on the time you’d otherwise spend agonizing over things alone.
“Start small on your own” or “start big with a pro.” The biggest waste is taking it all on by yourself and ending up not starting anything at all.
Summary | So, just do it!
If you don’t have a website, nothing will ever get started. Unless you put it out there, you won’t know what to improve or how to do it. Start small and make quick adjustments. That’s the fastest and most reliable route.
A small step is more valuable than perfect preparation.
Alright, let’s wrap up the research for now.
Let’s just get started.
I wrote this article heavily influenced by Masahiro Sakurai’s YouTube video, “Just Do It!!”
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